Sell more furniture. Scale faster.

SellWell is a marketplace agency built for European furniture brands.

We help furniture manufacturers scale sales across European marketplaces with data, strategy, and AI.

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Selling across Europe's leading marketplaces

AmazonAllegroeMAGKauflandManoManoLeroy MerlinCdiscountXXXLutzAmazonAllegroeMAGKauflandManoManoLeroy MerlinCdiscountXXXLutz

Why SellWell

Marketplace growth, built for furniture brands

We combine specialist furniture expertise with AI tools to boost sales, cut ad waste, and build consistent revenue growth across Europe.

01

One file, every marketplace

Send us your product data once. We create keyword-rich listings optimized for each platform, combining human expertise with AI efficiency.

02

Furniture expertise, human-led

You'll always work with real specialists who understand your products, while AI supports us by testing content, refining keywords, and analyzing performance faster.

03

Pan-European reach, smart guidance

Amazon, Allegro, eMAG, Cdiscount, ManoMano — we localize your offer and advise on VAT, storage, and logistics, making expansion smooth and compliant.

04

From listing to growth

Human strategy, AI insights: we optimize PPC, analyze funnels, and scale sales with precision and speed.

05

Hassle-free partnership

Returns, disputes, and platform headaches are handled by our team, while AI helps anticipate issues before they impact your business.

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By the numbers

Results that compound

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Average ROAS on Ads
€0K
Peak Monthly Revenue Managed
0%+
Typical Sales Growth
0+
Countries Served

Where we sell

We build marketplace growth that lasts

Most brands struggle with fragmented operations across logistics, pricing, listings, and customer care. We bring it all under one roof.

Core Marketplaces

Core Marketplaces

We manage Amazon EU, Allegro, eMAG, Kaufland Global end to end.

Amazon EUAllegroeMAGKaufland Global
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Furniture-Focused Platforms

Furniture-Focused Platforms

We manage XXXLutz, Home24, Leroy Merlin, Otto end to end.

XXXLutzHome24Leroy MerlinOtto
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Additional Sales Channels

Additional Sales Channels

We manage Cdiscount, Erli, ManoMano, Temu end to end.

CdiscountErliManoManoTemu
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Case studies

Marketplace mastery in action

Real case studies showing how structure, data, and strategy turn marketplace complexity into predictable, scalable growth.

Expansion to Romania & Hungary on eMAG

Problem

Untapped Eastern European Markets

An active seller on Amazon, Cdiscount, and Kaufland with stable sales — but no presence in fast-growing Central and Eastern Europe.

Solution

Strategic eMAG Launch in RO & HU

We chose eMAG as the right next market, then handled full account setup, locally tailored listings, the market-entry plan, and campaign optimization.

Outcome

€250K–€300K per Month

First sales within weeks, then growth past 400,000 RON/month before stabilizing at €250,000–€300,000 monthly.

Logistics Optimization & International Expansion

Problem

International Shipping Bottlenecks

Shipping from Slovakia to Germany via parcels was killing margins for a metal furniture brand. International expansion was too expensive and slow, and scaling seemed impossible.

Solution

Optimized Cross-Border Fulfillment

We connected the brand with a Wrocław fulfillment center, cutting shipping costs to Germany, France, and Italy, speeding up delivery, and handling higher volumes — without changing product or pricing.

Outcome

Lower Costs, Wider Reach

Unit costs dropped, marketplace pricing became competitive, and new markets opened. Expansion turned profitable — fast.

Premium Content & 5× Conversion on Amazon DE

Problem

Premium Product, Mass-Market Listing

A premium height-adjustable desk priced above the market — but a listing that never communicated its quality, so conversion stayed low.

Solution

Premium Content & A+ Storytelling

We rebuilt the communication strategy: premium-competitor analysis, benefit-led copy, and full A+ Content that justified the price.

Outcome

5× Conversion, Same Price

Conversion on Amazon DE rose from 0.31% to 1.78% — over 5× — with no price cuts and no discounts.

Full Product Profitability Control

Problem

Selling Blind on Margins

Sales and campaigns were running, but costs weren't fully tracked — pricing and marketing decisions were made on gut feeling.

Solution

Full Profitability Calculator

We built a calculator covering fulfillment, storage, commissions, marketing, and production cost — a complete per-product margin picture.

Outcome

Full Financial Control

The client raised prices where needed, optimized marketing, and scaled the most profitable products without margin risk.

Variant Architecture That Unlocked Sales

Problem

Chaos Instead of Structure

Every color, size, and width existed as a separate listing — confusing customers and fragmenting traffic and conversion.

Solution

Logical Variant Architecture

We built a correct parent–child structure for Leroy Merlin so customers could configure one model intuitively.

Outcome

More Sales, Lower Costs

Conversion rose, sales consolidated onto the strongest listings, and ad costs dropped — same products, different results.

Variants Rebuilt for Allegro's Rules

Problem

Amazon Variants That Couldn't Work on Allegro

The client wanted to mirror Amazon exactly, but inconsistent categories, parameters, and brand values meant products couldn't be linked.

Solution

Full Rebuild for Allegro's Rules

We reset the category structure, unified parameters, registered the brand, and rebuilt every variant group per Allegro's logic.

Outcome

Clean, Scale-Ready Listings

Products linked correctly, all blocking errors resolved, and a structure ready to scale sales and marketing.

Customer Care That Recovered €18,000 in 3 Months

Problem

A-to-Z Claims Costing Thousands

A previous agency filed zero appeals, so high-ticket claims were auto-granted at over €1,000 each — and money kept disappearing.

Solution

Active Protection of Seller Interests

We appealed every wrongly granted claim with policy-aligned argumentation and built a proactive message-handling process.

Outcome

€18,000 Recovered in 3 Months

Funds recovered, fewer returns and claims, better account metrics, and higher project profitability.

Fixing Allegro Customer Care Without Taking It Over

Problem

One System, Three Mixed Processes

Questions, complaints, and disputes were all handled the same way — causing breaches, escalations, and a rising Allegro Protect rate.

Solution

Organizing Processes, Not Taking Over

We trained the team on real Allegro workflows and separated messages, complaints, and disputes into clear paths.

Outcome

Better Quality, Recovered Money

The Allegro Protect rate dropped, account quality and seller score improved, and the client started recovering real money.

From Data Blindness to €730K/Month

Problem

Amazon as a Side Project

Products were added at random with no strategy or prioritization — the best month had reached only ~€28,000.

Solution

Strategy Built on Data, Not Intuition

We treated Amazon as a core channel: SKU potential analysis, market-specific funnels, and a seasonal, profit-controlled product strategy.

Outcome

€730K per Month in 2 Years

From €250,000/month in 4 months to €730,000/month within two years across Amazon DE, FR, and IT — controlled and profitable.

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FAQs

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